Italian Roots
Having started as a humble shop in Milan in 1872, Italian-born Pirelli has grown into a globally recognized powerhouse renowned for its innovative products, cutting-edge technologies, and high production standards.
Pirelli has twelve production facilities in 12 countries and a presence in every major country worldwide. The tire manufacturer provides high-value and standard tires for automobiles, motorbikes, and bicycles.
A leader in High-Value Tire Market
Pirelli is a Pure Consumer Tire Company dedicated to producing innovative solutions for the High Value1 tire market, aiming to provide customers with the best possible performance, safety, quietness, and road adhesion. In addition, it manufactures premium tires tailored to the unique mobility requirements of the end user.
Over the years, Pirelli has prioritized the research, design, manufacturing, and distribution of high-performance, cutting-edge, and safe tires for large-rimmed vehicles. As a result, the company's revolutionary tires for automobiles, motorcycles, and bicycles, as well as its expanding portfolio of tires for specific applications and bespoke tires, are widely regarded as valuable commodities in the marketplace.
The company's attention to its customers begins with the creation of its tires. Solid ties with the world's most illustrious automotive and motorbike manufacturers and the cycling world's top teams have contributed to the success of Pinelli products. Working with other companies, Pirelli can create tires designed to meet the unique requirements of even the most discerning customers.
Exclusive Tire Supplier to The F1 World Championship
In addition to over a century and a half of involvement in the athletic world, Pirelli's technological prowess has been bolstered by active participation in global racing events. The firm is involved in more than three-hundred-fifty motorsport competitions and has been the official tire supplier to the Formula One World Championship since 2011. It will remain the sole Global Tyre Partner through 2024.
It directly results from the company's dedication to R&D using an "Open Innovation" strategy. In 2021, Pirelli spent about 6% of its High-Value product revenues on research and development, making it one of the top tire manufacturers in terms of R&D spending. The research and development division at Pirelli, comprised of over 2,000 employees at the company's Milan headquarters and 12 local technology centers, has generated more than 6,700 patents.
Trusted Tire Brand for Bikes, Cars, and Motorsports
Pirelli is at the forefront of innovation because of the company's never-ending drive to push technological limits and create game-changing products. As a result, Pirelli has developed many cutting-edge technology solutions for tires to improve safety and performance. For example, Its proprietary Noise Cancelling System in tires ensures drivers' comfort and smooth experience.
Pirelli's catalog features road motorcycle tires that provide top-notch performance and unrivaled protection for riders in any setting, from winding mountain roads to busy city streets. As with the front tire, the Diablo Rosso IV Rear Motorcycle Tire is custom-made to fit each individual motorcycle's specifications, including factors like curb weight and engine output.
The company also provides a range of exclusively designed products, such as Scorpion Mid Terrain tires and MTB tires for adventurers. Besides these famous models, one can find different configurations and sizes, from radial and scooter tires to tube and motorsport tires, for an unstoppable thrilling adventure.
Pirelli is always looking for innovative ways to serve customers' evolving mobility requirements. This philosophy is apparent in the firm's efforts to diversify its product offering and create novel software and tailor-made services. While best known for its automobile and motorcycle offerings, Pirelli is also a significant player in the rapidly expanding sustainable transportation sector.
