Everything Leading Up To the Creation of EKS
Pronounced as X Brand, EKS was founded by Rich Taylor and his father, Hook Taylor. Hook has been testing, selling, and developing innovative high-performance protective eyewear since the early 70s, and he passed down his knowledge to his son.
Growing up, Hook Taylor was into ski racing and began his career as an independent sales rep for various ski companies. He briefly worked with Smith Sport Optics who were keen to create eyewear for the off-road motorcycle market. Hook was immediately on board, and helped the brand with some of the best goggle ideas and got some motorcycle accounts rolling, creating history for Smith goggles.
Later, Hook continued to be an independent ski rep for several years after working for ski companies like Scott Goggle Company and Cebe optics, among others. Eventually, he returned to Bob Smith, the founder of Smith Sport Optics to guide the motorcycle division to record high sales year after year.
Meanwhile, his son, Rich Taylor was racing professionally for over fourteen years. He successfully earned ten national numbers and produced several top 5 National finishes. He has been rated as one of the top 10 test riders. Like his father, he is equally passionate about skiing and is aware of the importance of quality gear.
The father-son duo eventually created their line of protective eyewear featuring unique designs and styles.
Extensive Range for Every Occasion
Their premium-quality eyewear line results from years of experience and dedication toward innovative research and development. The brand offers an extensive range of goggles, accessories, and optics to support all your ski-related requirements.
Browse their range of Lucid Goggles for clear perception and vision in the most demanding situations. This line of goggles delivers progressive vision and functions to the maximum with its incredible Xtreme Definition Optics (XDO) lens technology. The XDO lens is injection molded from the highest quality impact-resistant polycarbonate material for zero visual distortion. Available in a wide range of colors and fits, these ski goggles feature a lens locking system, a hard coat, and anti-fog treatment so you can enjoy the view while skiing.
Switch to their dual-pane vented lens for a powerful performance in challenging weather conditions. With anti-fog treatment, hard coating, and a detachable vented nose shield, it offers strong and sturdy performance while letting you view every road and sight. It comes with integrated tear-off posts and a 45mm ultra-wide woven strap with silicone traction control.
Their XGROM Youth eyewear range features flat-out goggles in a variety of colors and fits to suit your needs. Introduced only a few years ago, it is one of the best-selling ranges from EKS. These goggles have helped riders win countless amateur AMA motocross championships and see their way to several National BMX titles. Equipped with Hydrophilic EO15 two-layer face foam, it contours the face with a fantastic seal and moisture-wicking comfort.
Their range of Flat-Out series, EKS-S Series, and Specialty goggles are suitable for avid riders and skiing. Available in variant colors, you will quickly find your best match.
