Bob Morales, a lifelong rider, racer, businessman, and influential figure in the cycling industry, had the concept for the unbreakable motorbike lever in 1995 after he damaged his clutch lever while preparing for a motocross competition. He started working on his pivoting lever concept and established ASV Inventions after selling his share of Kore Bicycle Components in 1998. In May 2000, he offered the very first unbreakable dirt bike levers for sale at the Glen Helen National. The original 250 unit manufacturing run of CNC-machined clutches took six months to sell. His invention helped the dealers and riders get adjusted to the idea of a lever that was genuinely made to last and enhance the riding experience.
Commitment and Guarantee to Bring You the Best Inventory
In addition to trying to bike as many days a week as he can, Bob Morales is still committed to his goal of bringing premium-grade items to market that will change your experience and perception of the respective categories. As an avid rider himself, he and his dedicated team of experts yearn to create high-end components that will enhance your riding experience and make you proud to mount them to your bike. They provide an unequivocal guarantee of backing their levers. Ever since the beginning, they have stuck to the principle of employing only the best components in all of their products regardless of the ups and downs in the market.
Extensive Collection for All Your Needs
ASV is committed to bringing you an easy solution to enhance your machine. They offer an extensive collection of brakes and levers that can be easily installed for superior performance. Their C6 Series Brake Lever features a unique design that feels lightweight and comfortable to use. Designed with a shot-peened, anodized matte finish, this brake lever has a comfortable-to-hold shape and offers an adjustable reach.
ASV also has a variety of Standard Sports Clutch Lever that features an unbreakable pivot design for an adjustable reach within four inches. It features forged aluminum construction and comes with a three-year guarantee. This clutch lever comes in a variety of colors and utilizes precision-sealed bearings to offer a micro-adjustable reach with 180 increments.
The ASV C6 Series Pro Clutch Lever with Hot Start is designed for the kind of rider who is particular about controls and appreciates the ease of a decently unbreakable and long-lasting lever. This lever with universal fitment is equipped with a tool-free, on-the-fly cable adjustment, an integrated hot start lever, various dust covers, sealed pivot bearings, and a rotator clamp so your lever can move in four directions in the event of a crash. It is built to last for six years.
The C5 Clutch Lever is designed with a matte black finish with a red dial adjuster. Featuring an unbreakable pivot design, this lever offers a micro-adjustable reach with 180 increments. It is CNC machined from 6061 billet aluminum and utilizes precision-sealed bearings in the pivot. For a better on-the-fly reach adjustment, their collection also features a top-notch Dirt Dial Adjuster that is intended to replace the ones that come with your ASV Dirt Series Levers. You can use them to modify or exchange a worn-out or damaged wheel since they come in a broad variety of colors.
