The Beginning of the Racing Spirit
The firm roots of the 100% brand date back to the 1980s when their eye-catching logo graced the factory racing equipment among the biggest names in motocross. Ever since the beginning, the brand has been associated with motocross Americana and multiple iconic moments that set the roots and history for modern motocross.
With improved technology, better innovations, and a passion to give 100% to everything they do, the brand has extended its reach in Motocross, Downhill slopes, and BMX tracks. Their vigorous efforts and the decisive question - “How much effort do you give?” - have inspired a new generation of racers.
The Visionaries at 100 Percent
Bringing you closer to things that matter - passion, family, drive, team, style, collaboration, and life – the visionaries at 100% brand inspire the users always to put their best foot forward. The brand drives you closer to the most iconic athletes across multiple sports to bring you Visionaries. Exhibiting the commonalities and respect these athletes have for one another through sport and conversation, they represent the undying passion and drive to give 100% in everything they do. The brand in itself is a visionary.
Unparalleled Performance for the Modern Racer
Aiming to bring you the best quality and performance, the 100% brand introduced an extensive range of products and creates variant collections to assist you with all your motorsports-related needs. Their quality craftsmanship is divided into Goggles, Helmets, Eyewear, and Ultra Carbon. Their products create the ultimate racing experience.
Their Goggle range includes an extensive line called Armega, developed by our engineers in California. Tested by world-famous riders, this range features the most sophisticated Moto Goggle, which includes multiple components to form the ultimate protection. Designed to let you experience the definition of an UltraHD lens and subtlety, they add the uniquely developed proprietary HiPER contrast-enhancing lens technology so you can enjoy the depth of terrain while commanding past it.
The 100% Bike Helmet section features four helmet range that accommodates you on variant trails across the country. Utilizing the Smartshock Rotational System, the brand transforms traditional bicycle helmets by improving protection by compressing and absorbing direct impacts and reducing energy transfer to the brain.
Their Eyewear Range features the powerful HiPER lens that enhances the contrast, amps up the colors, and enhances every detail, so you never miss any view. It also uses the PEAKPOLAR technology that optimizes polarization by 55% to reduce bright sunlight glare and reflections. They ensure to innovate and evolve their lens tints to match the lighting conditions. The Hydrophobic and Oleophobic treatment keeps water, oil, and dirt pearl off your lenses. The UltraCarbon range is the featherlight frame crafted by weaving carbon fiber into nylon, resulting in the lightest yet most robust frames that can handle the most demanding conditions.
Their extensive range of products features replacement lenses for Accuri 2, Racecraft 2, and Strata 2 in variant colors. Their next-gen Accuri sets the benchmark as the premium performance goggle for serious racers by offering the utmost protection, visibility, and comfort. They also have variant printed gloves for bike racers that protect the hand and provide a powerful grip.
