The Atlas Brace, founded by Brady Sheren and Brad Mclean, is racer-engineered, racer-verified, and has been constructed around the necks of championship-winning professionals. The founders grew up racing MX and working in the motorcycle industry; their fathers were both Canadian motorcycle industry icons. Rick Sheren, Brady's father, founded R&M Motorsports and served as president of Tucker Rocky Canada, Mechanix Wear Canada, and SIXSIXONE Canada. Brady had a prestigious career as a top Canadian MX racer, competing in both Canada and the United States, and is now translating that knowledge to inventing creative goods tailored to racers' demands. Brad Mclean's father, Bill Mclean, was a multi-national Canadian MX champion and the founder of Pacific Yamaha in Vancouver, British Columbia. Brad also has extensive experience as an MX racer, race team manager, retail store employee, and SIXSIXONE Canada sales associate.
Innovation and Idea behind the Brand’s Success
Brady Sheren, a former Supercross and Motocross racer leads the Atlas Brace development team. Team Atlas has created a breakthrough new technology that promises to overcome many of the problematic criteria that currently exist with neck protection. The brand challenges standard ways of neck protection by utilizing new materials and safety innovations. They are dedicated to providing enhanced protection with none of the bulky confined feeling by developing an innovative design that is stronger, safer, flexible, more adjustable, more comfortable, and incredibly uncomplicated.
Explore the Atlas Neck Braces
Committed to increasing safety measures in the motorbike riding industry, Atlas curates a variety of neck braces that will keep your neck safe from any potential damage. Their collection includes the Defender Roost Deflector for adults that incorporates a unique fit, function, and adjustability. Designed in one size to fit most people, this neck brace comes with a GoPro camera chest mount so you can record your every move. The defender brace is engineered to be lightweight, tough, comfortable, and waterproof. It comes with interchangeable parts and straps so you can configure it any way you like.
The Atlas Air Neck Brace comes in variant size options for a custom fit. This neck brace is designed with a Split-Flex frame that offers the ultimate mobility and comfort. The easy-to-open design makes it easier to get in and out of the brace. It improves back support by sitting on the muscles without contacting your spine. Its hybrid straps combine comfort and versatility for lasting uses. It is also lightweight and easy to carry for long hours.
The 9 to 13 years old kids can switch to their Defender Junior Roost Deflector Youth Stealth that incorporates a unique fit and design to protect you from roost and other impacts. The lightweight and low-profile design makes it suitable for wearing over or under a jersey. Its high-performance foam is lightweight, strong, comfy, and waterproof. They also have an Air Lite Neck Brace with a patented flexible design for extra comfort and mobility. It will wrap around your spine and sternum, dispersing impact pressures to larger muscle groups rather than directly on the spine and sternum, while increasing surface area contact with the body to disperse forces more efficiently. You can also explore their Anti-Compression Vision Collar that assists with compression and lateral hyperflexion forces on the neck.
